A Digital Marketing Executive is responsible for planning, executing, and optimizing online marketing strategies to increase brand awareness, generate leads, and drive website traffic. This role involves using various digital channels such as SEO, social media, email marketing, and online advertising.
Key Responsibilities:
- Plan and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.).
- Manage SEO and SEM efforts to improve organic and paid search rankings.
- Create engaging content for blogs, websites, and social media.
- Monitor and analyze campaign performance using tools like Google Analytics.
- Handle email marketing campaigns and lead nurturing workflows.
- Coordinate with designers and content creators to support marketing goals.
- Stay updated on current digital trends and competitor strategies.
Required Skills:
- Knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, Mailchimp).
- Understanding of SEO, SEM, and keyword research.
- Familiarity with analytics tools (Google Analytics, Search Console).
- Basic knowledge of HTML, CSS, or WordPress (optional but beneficial).
- Strong communication, content writing, and creative thinking skills.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in digital marketing (internships count).
- Certifications like Google Ads, HubSpot, or Meta Blueprint are a plus.
Preferred Traits:
- Analytical and data-driven mindset.
- Good design sense and understanding of user behavior.
- Ability to manage multiple campaigns and deadlines.